Matthew Frank joins Underground Elephant as Vice President of Mobile Marketing

San Diego, CA (April 06, 2013) Performance based marketing company Underground Elephant today announced its further expansion into the mobile space, with the hiring of industry veteran Matthew Frank. Prior to joining Underground Elephant, Matthew spent the last several years building deep channel relationships, strategies, and integrations in the mobile space at

Recently named as one of the National Association for Business Resources (NABR) 101 Best and Brightest Companies to Work For in 2012, Underground Elephant continues to enter new industries with a splash. “We observed a market that was ripe for disintermediation, and created a solution that eliminates the tax our competition was charging advertisers to manage their account. Nobody wants to feel taken advantage of by paying sticker price, regardless of how good looking the smiling car salesman,” said Jason Kulpa CEO of Underground Elephant.

The rapid expansion in mobile adoption has created another unique opportunity for Underground Elephant to continue to distinguish itself from its competitors. Underground Elephant’s customers are protected from affiliate exposure, and have complete control over their brand, said Taryn Lomas SVP of Accounts. Frank’s addition will be essential in our ability to service the stream of incoming business.”

Frank will champion Underground Elephant’s relationships with strategic partners, agencies, national brands, and local businesses. “I am extremely excited about joining the team at Underground Elephant. Mobile is an enormous opportunity for all of our product lines. With so many companies venturing into the mobile space, it is important for advertisers to work with a partner who can deliver on a pure performance basis. I feel fortunate to be in the position to lead Underground Elephant’s future within mobile,” said Frank.

About Underground Elephant
Underground Elephant, is one of the fastest growing performance-based providers of online marketing technology and customer acquisition solutions. They service multiple industries including, auto insurance, post-secondary education, health insurance, and home services.